Privacy policy

Last updated: 29 August 2026

Imperium New Zealand operates this store and website, including all related information, content, features, tools, products and services (the "Services"). Imperium New Zealand is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, when you register for one of our events, or when you otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

We handle personal information in accordance with the New Zealand Privacy Act 2020.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

EVENT REGISTRATION

When you register for one of our events we collect more than we would for an ordinary online order: your contact details and race distance, the name you would like on your bib, your date of birth, an emergency contact, and a health and safety acknowledgement. You can also choose to share a prayer request or ask about training groups, both of which are optional.

Emergency contacts. When you provide the details of an emergency contact, you are providing us with another person's personal information. Please make sure they are aware that you have provided their details to us. We use emergency contact information only to contact them if there is an emergency involving you during an event, and never for marketing.

Participants under 16. Our events are open to participants under 16 where a parent or caregiver is present and named as the emergency contact. The parent or caregiver is responsible for the registration and may contact us regarding access to, correction of, or requests relating to the participant's personal information.

Prayer requests are entirely optional. If you choose to provide one, it will be treated as confidential within Imperium and accessed only by authorised members of the Imperium Leadership team who need to access it for that purpose. Prayer requests will not be published, shared with other participants, used for marketing, or provided to event suppliers.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, financial account information, transaction details, form of payment, and payment confirmation.
  • Account information including your username, password, preferences and settings.
  • Transaction information including the items you view, put in your cart, or purchase, return, exchange or cancel and your past transactions.
  • Event registration information as described in the section above.
  • Communications with us including the information you include in communications with us, for example when sending a customer support enquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate them.

PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, register for an event, visit or use the Services, or communicate with us.
  • Automatically through the Services, including from your device when you use our products or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, tailor and improve the Services. To perform our contract with you, process payments, fulfil orders, remember your preferences, send notifications related to your account, manage your account, and create a customised shopping experience.
  • Run our events. To register you, time your race, produce your bib, order apparel, communicate with you before and after the event, and keep you safe on the day.
  • Event communications. To communicate with you about an event you have registered for, including important event updates, registration information, safety information, race timing, and post-event communications.
  • Marketing and promotions. Where permitted by law, to send you information about Imperium, future events, products, services, and promotions. You can opt out of promotional communications at any time.
  • Security and fraud prevention. To authenticate your account, provide a secure payment experience, and detect or investigate possible fraudulent, illegal or malicious activity.
  • Communicating with you. To provide customer support and maintain our relationship with you.
  • Legal reasons. To comply with applicable law or respond to valid legal process.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
  • With event providers, business and marketing partners to provide marketing services. Our partners will use your information in accordance with their own privacy notices.
  • When you direct, request or otherwise consent to our disclosure of information to third parties.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger, to comply with legal obligations, to enforce our terms, or to protect our rights and the rights of others.

RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

THIRD PARTY WEBSITES AND LINKS

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not, by itself, imply any endorsement.

SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. Retention periods for event information are set out in the Event Registration section above.

YOUR RIGHTS AND CHOICES

Under the New Zealand Privacy Act 2020, you have the right to request access to personal information we hold about you and to request correction of personal information you believe is inaccurate, incomplete, or misleading.

  • Access to your information. You may request access to personal information that we hold about you.
  • Correction of your information. You may request that we correct personal information that you believe is inaccurate, incomplete, or misleading. If we do not agree to make the correction, you may ask us to attach a statement of correction to the information.
  • Deletion and retention requests. You may ask us to delete personal information we hold about you. We will consider these requests in accordance with our legal obligations and our legitimate need to retain certain information.
  • Managing communication preferences. You may opt out of promotional emails at any time using the unsubscribe link. If you opt out, we may still send you non-promotional communications about your account, your orders, or an event you have entered.

We may need to verify your identity before processing a request.

 

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies and similar technologies to operate and improve our website and Services, remember your preferences, understand how visitors use our website, and support security and analytics.

You can manage certain cookies through your browser settings. Please note that disabling some cookies may affect how the Services function.

 

COMPLAINTS

If you have a complaint about how we handle your personal information, please contact us using the details below. If you are not satisfied with our response, you may make a complaint to the New Zealand Office of the Privacy Commissioner at privacy.org.nz.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +64 213 871 862, email support@bhimperium.com